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In the ever-evolving world of finance, where competition is fierce and client expectations are high, it’s crucial to stand out from the crowd.  

A recent article in Deloitte reported a concerning trend for financial markets—specifically, declining loyalty and even increased defections among many financial institutions’ clients. The finance sector can expect this to intensify in 2024. Hence, vital retention goals are needed in any customer outreach strategy.  

It’s more important than ever to connect with your client base personally. Variable short-run printing, when combined with variable data printing and version management, can be a powerful tool. 


Variable Short-Run Printing, Explained 

Picture this: instead of sending out generic mass mailers, imagine delivering personalized messages to each customer.  

This could involve addressing them by name and tailoring the content to their needs and interests.  

That’s the essence of variable short-run printing, which can involve pieces of mail of many sizes and shapes.  

This is a printing technique that allows you to insert variable data. Such data may include customer name, address, purchase history, upsell and cross sell to other services, or other relevant information in printed marketing materials.  

This enables the creation of unique and tailored pieces that resonate with each recipient. 

Variable short-run printing is inclusive of a technique called variable data printing (VDP). VDP is a method of printing that allows you to personalize each piece of printed material. This means that you can print specific information relevant to each client. Think of something like a local color map or QR code on your variable short-run mail pieces.  

Naturally, variable short-run printing will result in many different versions of a piece. Therefore, including version management in the direct marketing strategy is essential.  

For instance, United Direct Solutions’ mailing equipment can handle all print sizes and high volumes. We tailor our equipment and workflows to each client’s unique mailing needs. No matter what the project, we properly process your mail.  


Harnessing the Potential of These Printing Solutions for Financial Markets 

The financial industry holds immense potential for leveraging variable short-run printing to enhance client engagement.  

Direct mail campaigns are a compelling example of how personalizing mail can drive business growth.  

Targeting individual clients with special offers, investment advice, or financial education based on their specific needs and financial goals. 

Personalized messages that include tips on saving money or financial planning insights. This can make each statement a valuable resource for your client base. 

This kind of messaging captures attention and sparks interest. In turn, personalization leads to higher open rates and better engagement with your marketing efforts. According to Forbes, 72% of consumers only engage with personalized messaging 

Using various personalized marketing materials could speak directly to your target audience. This involves tailoring brochures, flyers, and other physical mail to specific customer segments.  

Ultimately, the goal is to address their unique needs and interests so that they feel a connection. 


Making Good Use of Your Client Data 

As we’ve outlined above, there are many benefits to using this method for your financial marketing strategy. The personalization factor can foster a sense of security and connection about a client’s finances. 

However, leveraging what you already know about your clients is the key to success.  

The data you have about them is essential for creating variable short-run printing pieces that address their needs. Demonstrating your understanding of individual needs can foster stronger customer relationships, building trust and loyalty. 

You may already be doing so in your website’s social media marketing, email marketing, and landing pages. A direct mail campaign for retargeting can help make a stronger, more lasting impression. For example, something as simple as putting the client’s name in direct mail can increase the chance of a response by 135%. For calls to action, you will want personalization. 

Using data also opens the door to cross-selling and educational materials. For existing clients, this can help with retention over the long term.  


United Direct Solutions: Your Partner in Personalized Marketing 

At United Direct Solutions, we are committed to providing financial institutions with significant variable data short-run printing solutions.  

This involves several factors.  

An important one is making good use of your data. Even if you are not using your data, we can leverage it in our mailing campaigns. 

We gather and utilize client data effectively. Variable data goes to United Direct Solutions directly. We base personalized campaigns on accurate and up-to-date information. 

Our printing and fulfillment services are also key. We utilize state-of-the-art printing technology to produce high-quality, personalized marketing materials. We get these materials out on time and within budget. We always strive to get cost-effective postage prices for our clients. 


Embracing the Future of Personalized Mail in Financial Markets 

In the competitive financial landscape, personalized marketing is no longer a luxury but a necessity for brand awareness.  

Variable short-run printing empowers you to create meaningful connections with your customers. Fostering stronger relationships will drive growth. 

Partnering with United Direct Solutions allows you to unlock the full potential of this strategy. Together, we’ll create personalized experiences that leave a lasting impression on your target market.