Reach the Boardroom and the Buyer: Why OTT and CTV Ads Belong in Your Marketing Strategy
For years, marketers relied on traditional TV advertising to build brand awareness and reach large audiences. While television remains a powerful channel, the way people consume content has fundamentally changed. Today consumers are increasingly watching content through streaming services, smart TVs, gaming consoles, and other internet-connected devices rather than through traditional cable or satellite subscriptions. As media consumption habits […]
Turn Website Visitors Into Mail That Converts New Customers: Why Direct Mail Retargeting Is Becoming Essential for Home Services Marketing
Turn Website Visitors Into Mail That Converts New Customers: Why Direct Mail Retargeting Is Becoming Essential for Home Services Marketing Home services companies spend thousands every month driving traffic to their websites. Between SEO, paid search, social media campaigns, and digital marketing investments, getting homeowners to visit your site is no longer the biggest challenge. 72% […]
How to Convert Website Visitors into Customers with Visitor Resolution
How to Convert Website Visitors into Customers with Visitor Resolution If your website gets traffic, but your marketing team still says, “We don’t know who’s visiting,” you’re not alone. Most companies are sitting on a massive pool of anonymous website visitors without realizing how much revenue is quietly walking out the digital front door. That’s where […]
Informed Delivery for Regulated Mail: 73 M Eyes
Engagement in the Most Mundane of Mandated Mailings The Reality of Regulated Communications In insurance and other highly regulated industries, communication isn’t optional—it’s required. Every policy update, explanation of benefits, renewal notice, and compliance letter must be sent, tracked, and documented. The Challenge of Engagement in Compliance-Driven Mail The Centers for Medicare and Medicaid Services (CMS), sets the communications standards […]
2024 Conference Takeaways from United Direct Solutions
Industry Insights to Guide Future Growth and Innovation At United Direct Solutions (UDS), we remain committed to ongoing education and innovation to offer our clients strategic counsel informed by real-time industry insights and trends. Attending and activating at industry conferences, both print and marketing, as well as the core industries in which we serve – […]
Direct Marketing Company Hosts Open Houses
United Direct Solutions Goes Behind-the-Scenes of Louisville and Cincinnati Facilities United Direct Solutions, a direct marketing company that helps clients better connect with their audiences, recently took a page from its own book, opening the doors at its Louisville headquarters and Cincinnati facility to welcome clients and industry peers. The Open House events provided an […]
United Direct Solutions Earns Renewed HITRUST Certification
A Continued Commitment to Data Protection and Elevated Security Standards In today’s hyper-connected, information-saturated world, data breaches pose a major threat. Harvard Business Review reports a concerning 20% spike in data breaches – incidents where hackers illicitly access personal information – from 2022 to 2023, doubling victim counts worldwide. Meanwhile, ransomware attacks continue to surge. […]
UDS Is a Certified Veteran-Owned Business
In 2021, the U.S. Department of Veteran Affairs (VA), Center for Verification and Evaluation (CVE) granted us status as a Veteran-Owned Small Business (VOSB). We are proud to be a Certified Veteran-Owned Business. Not only that, we also have a number of employees who have served in the military. United Direct Solution’s representation of veterans […]
United Direct Solutions Featured in Printing Impressions 2023
Regardless of size, all organizations face limitations on marketing and sales resources. For print service providers, this means focusing on high-growth opportunities. Every year, Printing Impressions publishes a “Hot Markets” report that projects the top 25 industries procuring billions of dollars of printing. For us at United Direct Solutions, Healthcare Insurance Drives Our Digital Printing and Omnichannel […]
Think direct mail marketing may not work for your business? Think again!
Don’t undervalue the power of direct mail As business professionals, we’re all swimming in an enormous array of marketing and advertising options and opportunities. Many are more traditional and tangible – like direct mail pieces, print ads, or outdoor displays. On the flip side, today’s digital age offers a wide range of smart choices […]
United Mail Earns Veteran-Owned Certification
The VOSB certification is available for small businesses that are majority-owned and managed by a veteran who is directly involved in the day-to-day operations. As a business group that is considered ‘disadvantaged’ in the U.S., this certification assists veterans in gaining a competitive edge for winning government contracts and expanding their customer relationships. You may […]
Reimagining Sales in the Era of Remote Work
Remote sales during COVID have become the norm, but many sales teams find it challenging to adapt their high-touch sales tactics and processes to remote working. Almost seventy percent of sales professionals surveyed by Corporate Visions said remote selling has been less effective for them. Also, many salespeople are extroverted by nature, so they tend to struggle with […]