Paid Social Targeting: How to Reach the Right Audience and Maximize Every Ad Dollar
Every day, billions of people scroll through their social feeds — liking, sharing, watching, and shopping. In fact, there are now roughly 5.79 billion social media user identities worldwide, meaning more than two out of every three people on Earth use social media each month, according to DataReportal. For businesses, that activity represents an enormous opportunity. But opportunity alone doesn’t produce results. The brands that […]
What Is Direct Mail Retargeting and How Does It Work?
Every day, potential customers land on your website, browse your products or services, and leave without taking action. In fact, roughly 70% of online shopping carts are abandoned before checkout, according to the Baymard Institute—and the vast majority of first-time site visitors never convert at all. Digital retargeting ads have long been the go-to solution for re-engaging these prospects, but […]
Bridging the Gap: Integrating Digital Intent with Physical Touchpoints for Summer Conversion Boosts
Learn how healthcare payors use HIPAA compliant direct mail retargeting to turn anonymous website traffic into enrolled members — securely and at scale. Your website analytics tell a frustrating story. Every day, prospective members research your Medicare Advantage plans, compare deductibles, and browse provider networks — and then more than 95% of them leave without […]
How Direct Mail Retargeting Strengthens Your Digital Marketing Campaigns
Digital marketers spend significant time and budget driving website traffic, optimizing landing pages, and refining digital channels to attract potential customers. Yet for many organizations, a large percentage of visitors leave without taking action. They browse a product page, research products or services, compare competitors, and then disappear. The challenge is simple: how do you reconnect with these prospects after they […]
Reach the Boardroom and the Buyer: Why OTT and CTV Ads Belong in Your Marketing Strategy
For years, marketers relied on traditional TV advertising to build brand awareness and reach large audiences. While television remains a powerful channel, the way people consume content has fundamentally changed. Today consumers are increasingly watching content through streaming services, smart TVs, gaming consoles, and other internet-connected devices rather than through traditional cable or satellite subscriptions. As media consumption habits […]
Turn Website Visitors Into Mail That Converts New Customers: Why Direct Mail Retargeting Is Becoming Essential for Home Services Marketing
Turn Website Visitors Into Mail That Converts New Customers: Why Direct Mail Retargeting Is Becoming Essential for Home Services Marketing Home services companies spend thousands every month driving traffic to their websites. Between SEO, paid search, social media campaigns, and digital marketing investments, getting homeowners to visit your site is no longer the biggest challenge. 72% […]
How to Convert Website Visitors into Customers with Visitor Resolution
How to Convert Website Visitors into Customers with Visitor Resolution If your website gets traffic, but your marketing team still says, “We don’t know who’s visiting,” you’re not alone. Most companies are sitting on a massive pool of anonymous website visitors without realizing how much revenue is quietly walking out the digital front door. That’s where […]
Informed Delivery for Regulated Mail: 73 M Eyes
Engagement in the Most Mundane of Mandated Mailings The Reality of Regulated Communications In insurance and other highly regulated industries, communication isn’t optional—it’s required. Every policy update, explanation of benefits, renewal notice, and compliance letter must be sent, tracked, and documented. The Challenge of Engagement in Compliance-Driven Mail The Centers for Medicare and Medicaid Services (CMS), sets the communications standards […]
UDS Is a Certified Veteran-Owned Business
In 2021, the U.S. Department of Veteran Affairs (VA), Center for Verification and Evaluation (CVE) granted us status as a Veteran-Owned Small Business (VOSB). We are proud to be a Certified Veteran-Owned Business. Not only that, we also have a number of employees who have served in the military. United Direct Solution’s representation of veterans […]
Multichannel vs Omnichannel: What Is the Difference
Multichannel and omnichannel marketing both have strengths, and choosing between the two involves several considerations. For instance, omnichannel marketing is highly effective for nonprofits making the case to potential donors that the nonprofit is worth donating to. Below, we go over multichannel and omnichannel marketing, as well as how the latter can be particularly useful […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]
Looking for a Hitrust Marketing Company that can keep your Data Secure?
United Direct Solutions has invested over a million dollars in data security certifications. Our superior security infrastructure allows us to handle sensitive data and materials to meet compliance requirements. We currently work with Fortune 50 companies to mid-sized businesses across the financial, healthcare, insurance, and utilities industries. Data Breach Epidemic We live in a world […]