Communication Preferences of Prospective Higher-Education Students in 2024-2025
United Direct Solutions Aids Higher Education Recruitment Amid Declining Enrollment As colleges and universities contend with rising tuition costs, a revamped Free Application for Federal Student Aid (FAFSA) process, and increased skepticism over the value of a degree and return on investment, enrollment rates have seen a significant decline. In response to these challenges, United […]
How Email Subject Lines Make Marketing Campaigns Successful
Subject lines matter. In everyday correspondences with coworkers, friends, clients, and especially in digital marketing campaigns, subject lines give your recipient a preview of your central message. When you engage potential customers through an email promotion, it’s imperative that your subject line appropriately captures the core of your specific marketing materials. An unclear, unfocused subject […]
Direct Mail Services
Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase […]
Email Marketing Best Practices for Retail Stores
Are you taking full advantage of email to keep your products in front of customers? Are you using email effectively? Today’s consumers want email messaging that’s highly personalized. As VentureBeat reported in January 2016, 50% of the people who unsubscribe from email lists do so because they don’t feel the content is relevant to them, […]
It’s Not All Digital: Direct Marketing Response
Time and time again, we’ve been told that the expected response rate of direct marketing is 1-2%. Even if that were true, it’s better than email response rate of 0.12%, according to the Direct Marketing Association’s 2012 report. In a fast-moving world of social media and other digital marketing, direct mail stands out with a […]