How to Convert Website Visitors into Customers with Visitor Resolution
How to Convert Website Visitors into Customers with Visitor Resolution If your website gets traffic, but your marketing team still says, “We don’t know who’s visiting,” you’re not alone. Most companies are sitting on a massive pool of anonymous website visitors without realizing how much revenue is quietly walking out the digital front door. That’s where […]
Informed Delivery for Regulated Mail: 73 M Eyes
Engagement in the Most Mundane of Mandated Mailings The Reality of Regulated Communications In insurance and other highly regulated industries, communication isn’t optional—it’s required. Every policy update, explanation of benefits, renewal notice, and compliance letter must be sent, tracked, and documented. The Challenge of Engagement in Compliance-Driven Mail The Centers for Medicare and Medicaid Services (CMS), sets the communications standards […]
Mastering Medicare Marketing
Strategies and Solutions for Healthcare Providers to Effectively Communicate Amidst Uncertainty The landscape of Medicare marketing is evolving as healthcare providers, Medicare Advantage organizations, and Part D plan sponsors navigate regulatory changes, shifting consumer expectations, and increased competition. With the Centers for Medicare & Medicaid Services (CMS) introducing updates that will impact supplemental benefits and […]
Navigating the Medicare Marketing Industry
United Direct Solutions Offers Strategies for Reaching Baby Boomers Amid Medicare Market Challenges As more Baby Boomers will reach retirement age in 2024 than any prior year (about 12,000 people every day, or 4.4 million), the need for senior healthcare services and Medicare is skyrocketing. The U.S. Census Bureau reports that around 65 million are […]
Strategies for Healthcare Companies to Support Patient Well-Being
The healthcare landscape is undergoing a dramatic transformation. Patients are seeking a shift from reactive treatment to proactive well-being. They’re prioritizing preventive care, healthy lifestyles, and a holistic approach to health. A recent Workplace Report from Calm reveals that 70% of employees report stagnant or declining mental health, confirming this shift is more pressing than […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]
Data Collection for Health Insurance Marketing Agencies
Unleashing the Potential of Data Collection for Healthcare Insurance Marketing Teams In the fast-evolving landscape of health insurance marketing, staying ahead of the curve is essential for agencies to drive success in both the retention and acquisition stages. Among the key factors propelling agencies toward triumph is harnessing data and utilizing it to optimize. Data […]
5 Crucial Data Security Requirements Healthcare Companies Should Consider When Choosing a Direct Mail Partner
Data security is paramount in today’s digital landscape, especially for healthcare companies that handle sensitive patient information. When selecting a direct mail partner, healthcare organizations must prioritize data security to maintain patient confidentiality and comply with industry regulations. In this blog post, we will explore five crucial data security requirements that healthcare companies should consider […]
CMS Finalizes Medicare Marketing Requirements: Three Keys to Maximizing Direct Mail to Drive Member Engagement and Growth
The Centers for Medicare and Medicaid Services (CMS) has made some important strides recently, one of which will have a direct impact on healthcare marketing. For one, CMS has made efforts to expand healthcare services for underserved individuals and communities, such as people experiencing homelessness. As for the marketing regulations, the biggest thing to know […]
What Changes to Expect in CMS Regulations (And How to Prepare for Them)
The pandemic has changed the way healthcare is delivered, and some of these changes are set to stay even when the Public Health Emergency wanes. In response, the Centers for Medicare and Medicaid Services (CMS) has announced upcoming changes that have a significant impact on both providers and patients. The new CMS regulations will require […]
Think direct mail marketing may not work for your business? Think again!
Don’t undervalue the power of direct mail As business professionals, we’re all swimming in an enormous array of marketing and advertising options and opportunities. Many are more traditional and tangible – like direct mail pieces, print ads, or outdoor displays. On the flip side, today’s digital age offers a wide range of smart choices […]
3 Ways To Use Direct Mail in Your Healthcare Marketing Strategy
Even in our digital age, one form of marketing steadily gives — and has even increased — strong response rates over the past few years. While the volume of mail has decreased steadily year over year, the response rates for direct mail marketing are climbing. It makes sense — less mail in your consumer’s mailbox means there’s […]