Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]
The Legacy of Famous USPS Employees
A surprising number of important historical, political, and cultural figures have contributed to the success of the USPS. Some of course are more surprising than others, but each carried a vision of distributing information precisely. Without their help and without the help of countless other unsung postal workers, direct mail would not be the trusted […]
Celebrating 100 Years of USPS Airmail Service
On May 1, 2018, the United States Postal Service (USPS) will celebrate the introduction of flight to the distribution of mail with a free event at the Smithsonian National Postal Museum in Washington, DC. This celebration marks the 100th anniversary of the implementation of airmail in the United States. Those who can’t attend the event […]
Target Audience and Super Bowl Ads
It’s official. The Patriots have won Super Bowl XLIX, and the marketing world is abuzz with discussions about this year’s Super Bowl’s commercials. Many of the ads were emotionally manipulative, with a focus on the strange and sadvertising. People of all ages, races, genders, and education level watch the Super Bowl, with a quarter of […]