Variable Short-Run Printing for Financial Markets
In the ever-evolving world of finance, where competition is fierce and client expectations are high, it’s crucial to stand out from the crowd. A recent article in Deloitte reported a concerning trend for financial markets—specifically, declining loyalty and even increased defections among many financial institutions’ clients. The finance sector can expect this to intensify […]
Multichannel vs Omnichannel: What Is the Difference
Multichannel vs. Omnichannel Marketing: What Is the Difference? Multichannel and omnichannel strategies engage audiences across multiple touchpoints, but the execution of each differs significantly. While multichannel operates in independent silos, omnichannel synchronizes physical direct mail with real-time digital interactions. Here is how the two approaches compare and how SYNC by United Direct Solutions automates the […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]
How the USPS Seamless Acceptance Program Can Save You Money
The USPS is offering financial incentives to commercial mailers that enroll in its SeamlessAcceptance program. If you partner with a company like United Mail that’s part of the program, you may qualify for a discount on your direct mail campaigns.By leveraging electronic submissions and processes, the USPS Seamless Acceptance program streamlines the time-consuming process of […]