Variable Short-Run Printing for Financial Markets
In the ever-evolving world of finance, where competition is fierce and client expectations are high, it’s crucial to stand out from the crowd. A recent article in Deloitte reported a concerning trend for financial markets—specifically, declining loyalty and even increased defections among many financial institutions’ clients. The finance sector can expect this to intensify […]
Multichannel vs Omnichannel: What Is the Difference
Multichannel and omnichannel marketing both have strengths, and choosing between the two involves several considerations. For instance, omnichannel marketing is highly effective for nonprofits making the case to potential donors that the nonprofit is worth donating to. Below, we go over multichannel and omnichannel marketing, as well as how the latter can be particularly useful […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]
How the USPS Seamless Acceptance Program Can Save You Money
The USPS is offering financial incentives to commercial mailers that enroll in its SeamlessAcceptance program. If you partner with a company like United Mail that’s part of the program, you may qualify for a discount on your direct mail campaigns.By leveraging electronic submissions and processes, the USPS Seamless Acceptance program streamlines the time-consuming process of […]