Variable Short-Run Printing for Financial Markets
In the ever-evolving world of finance, where competition is fierce and client expectations are high, it’s crucial to stand out from the crowd. A recent article in Deloitte reported a concerning trend for financial markets—specifically, declining loyalty and even increased defections among many financial institutions’ clients. The finance sector can expect this to intensify […]
United Mail: A One-Stop Shop for All Your Marketing and Business Communications Needs
If your business needs to execute a major direct mail marketing campaign, it can get complex quickly. In some cases, it could mean working with a data house to extract the information you need from your database, a printer to create a mailer, a letter shop to handle the mailing, and maybe a consolidator to […]
Variable Map Printing – Boost Your Next Marketing Campaign
If you want your next direct mail marketing campaign to catch the attention of the maximum number of recipients, variable map printing is the most powerful and effective tool for the job. You’ve heard of variable data printing (VDP). variable map printing uses geo-location software in combination with cutting edge graphics to take VDP to […]
The Power of Variable Data Printing
How do you make your wide-scale send-out seem more personal and relevant to the individual customer without having to draft individual pieces of mail for every recipient? One way is to utilize the power of Variable Data Printing (VDP). It’s a simple concept: the best way to really reach the most people possible isn’t to […]
How Can Variable Mapping Print Improve Your Direct Mail Campaign?
Let’s start with a quick definition: variable mapping print uses geo-location software to pinpoint your customer’s address and generate a customized map from there to a location you choose. The obvious choice is your store, but you could also use variable mapping to direct customers to an event or other location. This technology can be […]