Direct Discussions

Direct Discussions

Image of Tom Clines for the Podcast Series, Direct Discussions, produced by United Direct Solutions

Direct Discussions: Business Leadership Video Series

A video series from United Direct Solutions, hosted by CEO Tom Clines featuring conversations with inspiring business leaders.

Each episode consists of a short conversation about leadership, business and the passion and drive behind business leaders. From the values behind each brand and the personal experience of each professional, Tom discusses the building and growing of all types of companies from start-ups to legacy brands, as well as the challenges and rewards of managing a team and positively influencing the next generation of leaders. Viewers are sure to find helpful insights to drive success for their own business, and get to know the leaders behind some of their favorite companies a little bit better.

Direct Discussions logo representing thought leadership, communication strategy, and industry-focused business insights.

CEO/ President

Tom Clines

Interviews

Adria Johnson

President and CEO of Metro United Way

In our fifth episode of Direct Discussions, CEO Tom Clines speaks with Adria Johnson, President & CEO at Metro United Way. Adria opens up about her journey into the human services sector, sharing how her first boss out of college pushed her out of her comfort zone and introduced her to new responsibilities. She highlights the importance of empowering teams, strengthening brands, and the value of relationships in leadership. Adria also shares her experience with executive coaching, offering advice on navigating leadership challenges with transparency and trust. Tune in for her valuable business advice: never underestimate the value of relationships, collaboration, and diversity of thought. Plus, she emphasizes the importance of having a clear “north star” to stay relevant in today’s changing landscape.

Brittany Penny

Founder and CEO of 2 Cents Inc.

In our fourth episode of Direct Discussions, CEO Tom Clines engaged in an insightful conversation with Brittany Penny, Founder and CEO of 2 Cents Inc. Brittany shares her journey of transforming her passion for bourbon into a business, highlighting the importance of thorough research before launching a venture. As the driving force behind the emerging Louisville-based spirits brand, Brittany emphasized the value of strategic planning and strong leadership in building a successful business. She also expressed her gratitude for the support she’s received from Kentucky, noting there’s always “room at the bar.” Brittany’s forward-thinking approach resonates with United Direct Solutions’ dedication to innovation and excellence. Be sure to check out 2 Cents Inc.’s latest release: the tea- based canned cocktail, Audacitea.

Mathew Evins

Founder and Chairman of Evins Communications

In our third Direct Discussions episode, CEO Tom Clines engaged in a captivating conversation with communications expert Mathew Evins. As Founder and Chairman of award-winning agency Evins Communications, Mathew spoke about his leadership philosophy, the art of client relationships and the valuable lesson learned from Chairman Emeritus Bill Samuels Jr. of Maker’s Mark. Despite the industry differences, Tom and Mathew both believe in the power of connection and take great pride in their employees; growth. Mathew’s insights also highlighted the impact of strong client relationships on business success, emphasizing that asking questions and active listening—often underestimated—are key factors in achieving it. As a company with an interesting history and a forward-looking vision, United Direct Solutions found strong alignment with Mathew’s values.

Maggie Harlow

Owner & Operator of Signarama Louisville Downtown

For the second Direct Discussions episode, our monthly video series featuring conversations with industry leaders, CEO Tom Clines sat down with Maggie Harlow, the owner and operator of Signarama Louisville Downtown. Maggie’s franchise is renowned in the city for its innovative and visually striking signage solutions, making it a go-to destination for businesses seeking high-quality branding.

Drawing from her background in her father’s car business, Maggie shared how her interest in franchises was sparked by familial influence and past experiences. She emphasized the importance of selecting an industry where personal passion meets business potential, highlighting how it can enhance the journey of owning and operating a franchise.

Throughout her 20-year tenure, Maggie has navigated the unique benefits and challenges of running a signage franchise, offering valuable insights for aspiring franchise owners. She discussed the pivotal role of learning to say no, a skill that has been instrumental in her personal and professional growth. 

A core theme in Maggie’s leadership philosophy is the alignment of actions with values, ensuring that her leadership reflects her principles. At UDS, we share Maggie’s core belief in leading with purpose. Her commitment to aligning actions with values is a cornerstone of our company culture.

Theresa Reno-Weber

CEO, GoodMaps

Welcome to our inaugural episode of Direct Discussions, a monthly video series where United Direct Solutions CEO Tom Clines speaks with fellow business leaders who inspire him. From shared values and experience building and growing all types of companies from start-ups to legacy brands to the challenges and rewards of managing a team and positively influencing the next generation of leaders, viewers are sure to find helpful insights to drive success for their own careers business. 

Our guest for this episode is Theresa Reno-Weber, CEO of GoodMaps, a Louisville-based business using technology to improve indoor mapping for those in need. 

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