Americans prefer to receive a marketing piece in their mailbox with the option to respond online.
Make your mail pieces more personal with a customized PURL. Response rates will climb when customers can go online and engage with your company from a personalized direct mail piece.
Americans prefer to receive a marketing piece in their mailbox with the option to respond online.
Make your mail pieces more personal with a customized PURL. Response rates will climb when customers can go online and engage with your company from a personalized direct mail piece.
Customers and prospects who log onto their own personalized web pages see content based on prior behavior, life stages, segmentation, and demographics. As these prospects view products, read, play videos, browse, click and purchase online, their activities are fed back in real-time to our clients via an online dashboard. These PURLs appear on your direct mailing piece with a URL such as “janedoe.udsolutions.com.” Customers can fill out a survey to give you individual information, including their email for follow up newsletters. Contact us today for more details!
PURLs create a personalized webpage pre-filled for the recipient. Web pages can change based on the recipient’s engagement on the landing page, helping cut reply mail postage by as much as 63%.
Data being collected is “fresh data” and can be used for faster follow-ups. PURLs can automate future mailings based on specific customer responses and with our IMB (Intelligent Mail Barcode), your business can automatically activate an email blast.
Take a look at some examples of PURLs direct mail campaigns.
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