Reach the Boardroom and the Buyer: Why OTT and CTV Ads Belong in Your Marketing Strategy
For years, marketers relied on traditional TV advertising to build brand awareness and reach large audiences. While television remains a powerful channel, the way people consume content has fundamentally changed. Today consumers are increasingly watching content through streaming services, smart TVs, gaming consoles, and other internet-connected devices rather than through traditional cable or satellite subscriptions. As media consumption habits […]
United Direct Solutions Achieves HITRUST r2 Certification
United Direct Solutions Achieves HITRUST r2 Certification United Direct Solutions (UDS), a leading provider of data-driven marketing, print, and communication solutions, today announced its Mailing and Fulfillment System residing at United Direct Solutions’ Louisville and Ohio facilities, as well as Cincinnati and Nashville colocation data centers, has earned certified status from HITRUST for cybersecurity and information protection. The […]
Soft Skills Drive RevOps: Sales Leadership Lessons from United Direct Solutions’ Dayna Neumann
Mastering Medicare Marketing
Strategies and Solutions for Healthcare Providers to Effectively Communicate Amidst Uncertainty The landscape of Medicare marketing is evolving as healthcare providers, Medicare Advantage organizations, and Part D plan sponsors navigate regulatory changes, shifting consumer expectations, and increased competition. With the Centers for Medicare & Medicaid Services (CMS) introducing updates that will impact supplemental benefits and […]
The New Era of Financial Communications
United Direct Solutions’ Strategies for Financial Institutions in 2025 The financial landscape is evolving rapidly. With increasing amounts of data at our fingertips and heightened concerns over privacy, financial institutions face a unique challenge: how to balance security with personalization. In fact, a recent study by Mayer Brown, The Next Organization, reveals that 80% of […]
Communication Preferences of Prospective Higher-Education Students in 2024-2025
United Direct Solutions Aids Higher Education Recruitment Amid Declining Enrollment As colleges and universities contend with rising tuition costs, a revamped Free Application for Federal Student Aid (FAFSA) process, and increased skepticism over the value of a degree and return on investment, enrollment rates have seen a significant decline. In response to these challenges, United […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]
Data Collection for Health Insurance Marketing Agencies
Unleashing the Potential of Data Collection for Healthcare Insurance Marketing Teams In the fast-evolving landscape of health insurance marketing, staying ahead of the curve is essential for agencies to drive success in both the retention and acquisition stages. Among the key factors propelling agencies toward triumph is harnessing data and utilizing it to optimize. Data […]
Understanding USPS’ Postage Rates for 2022
The United States Postal Service (USPS), a vital institution that bridges communication and commerce nationwide, recently issued a notice to the Postal Regulatory Commission (PRC). The notice unveiled the proposed price adjustment scheduled for July 10, 2022. Such changes reflect the broader economic landscape, considering various factors, including inflation. These adjustments come as part of […]
When Your Marketing Team Is Done with the Hassle of Chasing Files and Communications Assets Across Multiple Platforms – It’s Time for United Mail’s Digital StoreFront Tool.
Stop the compliance madness – Get any time access to compliant marketing collateral and legal assets with this secure, centralized repository. The business world– particularly marketing and communications – has evolved and changed significantly within just the last few years. While things never remain the same in any realm, a whole new universe of professional […]
Boost your direct mail impact with a creative and strategic approach
Before your next hitrust direct mail campaign, remember these tips and common pitfalls! Direct mail is alive and well. In fact, direct mail marketing has experienced a rebirth of sorts in popularity since around 2018. Despite the prevalence and popularity of digital marketing efforts and electronic communication, direct mail efforts remain a force to […]
Think direct mail marketing may not work for your business? Think again!
Don’t undervalue the power of direct mail As business professionals, we’re all swimming in an enormous array of marketing and advertising options and opportunities. Many are more traditional and tangible – like direct mail pieces, print ads, or outdoor displays. On the flip side, today’s digital age offers a wide range of smart choices […]