Data Collection for Health Insurance Marketing Agencies
Unleashing the Potential of Data Collection for Healthcare Insurance Marketing Teams In the fast-evolving landscape of health insurance marketing, staying ahead of the curve is essential for agencies to drive success in both the retention and acquisition stages. Among the key factors propelling agencies toward triumph is harnessing data and utilizing it to optimize. Data […]
CMS Finalizes Medicare Marketing Requirements: Three Keys to Maximizing Direct Mail to Drive Member Engagement and Growth
The Centers for Medicare and Medicaid Services (CMS) has made some important strides recently, one of which will have a direct impact on healthcare marketing. For one, CMS has made efforts to expand healthcare services for underserved individuals and communities, such as people experiencing homelessness. As for the marketing regulations, the biggest thing to know […]
Boost your direct mail impact with a creative and strategic approach
Before your next hitrust direct mail campaign, remember these tips and common pitfalls! Direct mail is alive and well. In fact, direct mail marketing has experienced a rebirth of sorts in popularity since around 2018. Despite the prevalence and popularity of digital marketing efforts and electronic communication, direct mail efforts remain a force to […]
The Dos and Don’ts of Direct Mail Marketing
Implementing a hitrust direct mail strategy as part of your overall marketing approach can help your business better reach its target audience and drive more conversions. In fact, one study showed that 62% of consumers who responded to direct mail campaigns also made a purchase, and another found that 39% of consumers have tried out a new business for […]
Is Your Print and Mail Vendor Keeping Your Data Secure?
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Data breaches are a major problem for companies in today’s digital world. Major brands of all kinds have experienced them, […]
The Importance of Working with a HITRUST CSF Certified Marketing Company
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]It’s pretty commonplace to see massive data breaches in the news anymore. Recently, 773 million unique email addresses and corresponding […]