Mastering Medicare Marketing
Strategies and Solutions for Healthcare Providers to Effectively Communicate Amidst Uncertainty The landscape of Medicare marketing is evolving as healthcare providers, Medicare Advantage organizations, and Part D plan sponsors navigate regulatory changes, shifting consumer expectations, and increased competition. With the Centers for Medicare & Medicaid Services (CMS) introducing updates that will impact supplemental benefits and […]
Navigating the Medicare Marketing Industry
United Direct Solutions Offers Strategies for Reaching Baby Boomers Amid Medicare Market Challenges As more Baby Boomers will reach retirement age in 2024 than any prior year (about 12,000 people every day, or 4.4 million), the need for senior healthcare services and Medicare is skyrocketing. The U.S. Census Bureau reports that around 65 million are […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]