Maximizing Holiday Fundraising with United Direct Solutions
Insights from Senior Citizens Inc. Vice President of Development on Successful Holiday Marketing Campaigns Senior Citizens Inc., a nonprofit based in Savannah, Georgia, dedicated to helping people age successfully, has partnered with United Direct Solutions to enhance their holiday donor outreach. In this interview, Vice President of Development Anne Cordeiro shares valuable insights into the […]
Multichannel vs Omnichannel: What Is the Difference
Multichannel and omnichannel marketing both have strengths, and choosing between the two involves several considerations. For instance, omnichannel marketing is highly effective for nonprofits making the case to potential donors that the nonprofit is worth donating to. Below, we go over multichannel and omnichannel marketing, as well as how the latter can be particularly useful […]