Multichannel vs Omnichannel: What Is the Difference
Multichannel and omnichannel marketing both have strengths, and choosing between the two involves several considerations. For instance, omnichannel marketing is highly effective for nonprofits making the case to potential donors that the nonprofit is worth donating to. Below, we go over multichannel and omnichannel marketing, as well as how the latter can be particularly useful […]
CMS Finalizes Medicare Marketing Requirements: Three Keys to Maximizing Direct Mail to Drive Member Engagement and Growth
The Centers for Medicare and Medicaid Services (CMS) has made some important strides recently, one of which will have a direct impact on healthcare marketing. For one, CMS has made efforts to expand healthcare services for underserved individuals and communities, such as people experiencing homelessness. As for the marketing regulations, the biggest thing to know […]