Multichannel vs Omnichannel: What Is the Difference
Multichannel vs. Omnichannel Marketing: What Is the Difference? Multichannel and omnichannel strategies engage audiences across multiple touchpoints, but the execution of each differs significantly. While multichannel operates in independent silos, omnichannel synchronizes physical direct mail with real-time digital interactions. Here is how the two approaches compare and how SYNC by United Direct Solutions automates the […]
CMS Finalizes Medicare Marketing Requirements: Three Keys to Maximizing Direct Mail to Drive Member Engagement and Growth
The Centers for Medicare and Medicaid Services (CMS) has made some important strides recently, one of which will have a direct impact on healthcare marketing. For one, CMS has made efforts to expand healthcare services for underserved individuals and communities, such as people experiencing homelessness. As for the marketing regulations, the biggest thing to know […]