Paid Social Targeting: How to Reach the Right Audience and Maximize Every Ad Dollar
Every day, billions of people scroll through their social feeds — liking, sharing, watching, and shopping. In fact, there are now roughly 5.79 billion social media user identities worldwide, meaning more than two out of every three people on Earth use social media each month, according to DataReportal. For businesses, that activity represents an enormous opportunity. But opportunity alone doesn’t produce results. The brands that […]
Medicare Marketers Benefit from Seniors’ Social-Media Use.
Did you know that 75% of adults 65 years old or older now use the Internet, and that social-media usage among this demographic has more than doubled since 2010? Specifically, seniors are on social media to keep up with grandchildren and other relatives, find entertainment, and generally keep up with what’s going on in the […]