SYNC Omnichannel Direct Mail Marketing

What Is SYNC Omnichannel Direct Mail Marketing?

SYNC Marketing

SYNC Automation

Enhance direct mail campaigns by integrating physical mailers with digital retargeting, USPS tracking, social media ads, and call tracking for complete multi-channel visibility.

Automatically identify anonymous website visitors and triggers personalized direct mail printed and shipped within 24 hours to convert digital traffic into real-world customers.

SYNC Marketing

A Recipe For Success

You wouldn’t want to eat a soup with one ingredient, so why settle for marketing strategies that only consist of one channel? The strongest marketing approach includes not only direct mail, but digital as well. This means a plan that includes channels like website, social media, influencer marketing, search engine optimization (SEO), pay per click (PPC) advertising, content marketing, affiliate marketing and more. Omni-Channel marketing considers all these approaches and more for your optimal campaign.

Social Match

With Social Match Facebook and Instagram accounts are added to the mailing address files, serving ads to the customer through both Facebook and Instagram before the direct mail arrives at the household. Additionally, display ads on the Google network and the USPS Informed Delivery network expand your reach before, during and after the direct mail arrives.

Call and Text Tracking

Call and Text Tracking includes a dedicated local or toll free number for the campaign to track calls received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call are collected

Lead Match

Wish you knew the names and addresses of anonymous visitors on your website? Lead Match allows you to see all anonymous visitors who visited your website so that you can engage with those visitors who are showing interest but not taking action.  Plus, you can download the address of all of these visitors directly out of our SYNC portal.

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SYNC Automation

Website Visitor Data “Resolution” Pricing

United Direct Solutions SYNC Automation platform generates a unique pixel/tag for you to place on your website. Once the tag is placed, we immediately begin capturing your website visitors resolutions – name, address, email address, and other demographic information. We can set up “audiences” based on your ideal customer profile to filter website visitors. UDS will download the resolutions and we can give you the list of website visitors so you can build out your list or we can set up automation to send daily or weekly postcards based on your needs.

Website visitor resolution identifying anonymous users for targeted direct mail marketing

Print + Mail Automation Process & Pricing

Enhance data from your CRM, seamless automation with our SFTP and Storefront platform. Daily and Weekly workflows available. All pricing includes set up of postcard template, data field matching, image and logo library, postcard printing, finishing, mailing and postage.

Per piece pricing includes postage

Daily and Weekly postcard production options available

Website resolution and direct mail automation workflow turning visitors into customers

Postcard Specifications:

5” x 7” finished size

  • Full color to the edges of the postcards – we will trim 1/8” after printing to ensure a clean edge.
  • 4/4 or full range color
  • 100# Gloss Cover Stock
  • Mailing indicia for United States Postal Service seamless acceptance for national mailing
  • Postage included in price
Postcard specifications for omnichannel marketing campaigns with direct mail and digital integration

5” x 7” Postcard Template Creation Guide

  • You can build your template to include any manner of personalization blocks driven by your website visitor data, including logos, images, products etc. You get 1 hour of technical support with your standard template set up.
  • Print area indicates where you can safely add personalization or background color. Trim area or non print areas are indicated. Do NOT place any important print in that area.
  • Follow all address block rules and No Print rules when building your art files.
Direct mail postcard creation guide with design, messaging, and layout guidelines

Ready to Get Started?

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Omnichannel Direct Mail Marketing Sync FAQ

What is United Direct Solutions SYNC, and how does it combine direct mail with digital marketing?

United Direct Solutions SYNC is our automated omnichannel direct mail marketing platform that coordinates physical mailers with digital touchpoints. By synchronizing direct mail delivery with online display ads, social media retargeting, email follow-ups, and USPS Informed Delivery, SYNC ensures your audience sees a cohesive message across multiple channels within 48 hours.

Can United Direct Solutions SYNC support franchise multi-location marketing automation?

Yes. We serve as a full-service omnichannel direct mail and digital integration service provider for franchises. Our digital storefront allows individual franchise locations to trigger localized email automation, geo-targeted digital ads, and direct mail campaigns while maintaining brand consistency and centralized governance.

Does United Direct Solutions offer omnichannel marketing for insurance and financial services providers?

Can United Direct Solutions SYNC support franchise multi-location marketing automation?

Absolutely. We provide specialized omnichannel marketing services that include direct mail and digital for financial services and insurance campaigns. By pairing targeted direct mail with automated email follow-ups and IP display targeting, we help insurance providers and financial services companies increase response rates while maintaining strict data compliance.

How does direct mail retargeting and Lead Match work?

Using our Lead Match pixel technology, United Direct Solutions SYNC performs automate omnichannel campaigns and website visitor identification. When anonymous prospects visit your website, our system identifies their demographic and mailing information, enabling automated daily or weekly postcard mailings paired with coordinated email and display campaigns.

What channels are included in an omnichannel campaign with UDS?

As a full omnichannel marketing automation solutions provider, UDS synchronizes numerous digital and physical channels: Variable Data Direct Mail, Display Banner Ads, Social Match Ads, Automated Email Campaigns, Informed Delivery, Call & Text Tracking, and Web Visitor Resolution (Lead Match) among others.

How is subscriber and customer data synchronized across print and digital channels?

We utilize secure SFTP data feeds, custom APIs, and website resolution pixels to manage seamless omnichannel data synchronization. Customer lists uploaded to our platform allow you to remove existing customers from acquisition campaigns, immediately trigger corresponding print workflows, IP digital ad deployments, and email automation sequences.

We enrich connections between companies and their audiences

Meet the Evolution of Connection

United Direct Solutions is a direct marketing company that helps our clients better connect with their audiences. Through technology and expertise, we transform complex communications challenges into user-friendly services. 

We possess over four decades of experience as a trusted resource and service provider for the world’s most reputable companies, making the complex simple through easy-to-use services, automation and expert support. We offer a comprehensive suite of solutions – direct mail, digital marketing, IP targeting, printing, web-to-print, billing, and document management – all backed by our expert support and easy-to-use automation.

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